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Have you noticed these things in digital marketing? There are many things to consider when doing digital marketing. Let's see what they are Today, more than ever, you need to know how to best use digital marketing and how to get closer to your customers. 2020 is the year digital marketing has been relegated to the silver lining. What is digital marketing? It is a booming digital system with the internet as its lifeblood. In simple words, digital marketing is marketing your products and services with the help of digital channels. What are digital channels? There are mainly seven digital channels. 1. Website - Acts as your virtual office 24/7. It can provide a unique experience to website visitors.2..Content Marketing – Creates personality and uniqueness for your brand 3. Social media marketing - will help increase the visibility of your business and become more interactive.4. Search Engine Optimization (SEO): Increases your business visibility as well as searchability.5. Display & Video Advertising: Drive leads and traffic to your targeted customers.6. Paid search (pay-per-click): this will attract interested people to your site.7. Email Marketing: Your content reaches customers at the right time. It is advisable to use these seven methods correctly to get the expected benefit from digital marketing. Most businesses in these digital channels have their own website. Presence on social media will also be seen. While a website gives your business an online identity, social media also helps reach more people As part of digital marketing, you have to manage three different channels. Own Media: For example your website, mobile app, blog, social media, newsletter, etc. These are created by you, for you. You have complete control over it. It will help build your brand's personality and build credibility and legitimacy over time.2. Paid Media: This is advertising or media that you pay for to drive traffic to your website and get more exposure to your products or services. This will help drive traffic to your own media. It will also help to increase awareness of your business with more names. Examples of this are social ads, banner ads, video ads, and search ads.3. Earned Media: This is where people are talking about you or sharing content related to your business. This is absolutely free. It can help gain credibility and attention faster and more efficiently than paid media. You create good content and it gets shared widely everywhere, including paid media through it people notice it without knowing it. The content can be something new, something topical, or something to laugh at. Such content is shared. Paid media will drive people to your own media. It will also lead to acquiring earned media. That is the big goal of any digital marketer. Three Levels of Digital Branding When you start actively doing digital marketing, there are three things you need to keep in mind that will align with your business or brand. They are Voice, Footprint, and Shadow.Your voice is what you constantly try to say about your brand or business through your own media.A footprint is the data you create or evidence of your online activity.Whatever your footprint leaves will evolve into a shadow. That means your uploaded photos, reviews, comments, etc. That means they are all shadows on the digital platform.You can control your voice. But footprint and shadow are not in your reach. All of these can greatly affect the credibility of your brand and business. Let's start the journey to your customer Globally, Google processes 3.5 billion searches per day. (Source: Internet Live Stats, 2019). It is estimated that 40,000 searches are processed every second. We ourselves rely on Google so many times a day. Almost all product searches start on Google. (Source: Jump shot, 2018). These numbers indicate where you should start on your customer journey. Customers find you through Google searches and form opinions about you based on what they see online.Can an online presence be eliminated as a business? Never.If you are not active on digital platforms then your competitors will own your customers. Digital marketing cannot be ignored these days. A few things to start your digital marketing Where does your business currently rank in Google search results? How to check it: Type your business name or brand name in full in the Google search bar. Next, type a keyword related to your business into the search bar.Check what's available each time through the eyes of a customer. The link that materialize when you do this Compelled to click to learn more about your business? Are you landing on the first page of Google search results for keyword searches? In search results, check your voice, footprint, and shadow. Do you need to delete something? Need to update information? Need to improve the voice and footprint of the business? 2. Which of the below digital channels do you use? Which ones are you going to use in the coming months?3. What media do you own, paid for, and earned So why not proceed with digital marketing with a little more clarity? So, what you are waiting for give us an opportunity. Techzera Infologics Is the Most Promising 'IT' Company In Kerala Located In Perinthalmanna In Malappuram District It Is Known As The Best 'IT' Company In Malappuram. They Provide Various 'IT' Services to The Public ...Various Big Companies, and Colleges. Etc Are Their Clients... Some Services Are Web Development and Web Design, Graphic Design, Seo Services, Digital Marketing.