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Search engine is something that everyone knows today. We find the data we need from the internet by browsing through many search engine websites like Google, Yahoo, Bing. Google is the most used in our country. That is, when we type the words or keywords we want and search on sites like google.com many web pages containing the information we need come before us. For example, if we search Hospital in Perinthalmanna on Google, Google will show us hospital websites in Perinthalmanna, other websites containing information, and Google Map listing. How is it possible? By doing search engine optimization. If you optimize your website according to the guidelines of major search engine websites like Google, our website will also come to the top of the search list. Search Engine Optimization (SEO or Search Engine Optimization) is the various activities done on and off the website for this purpose.Remember, just because you have a good website don't assume you're all online. No matter how well-designed your website is, if your customers can't find it when they search on Google (using terms related to your service or otherwise), You lose all the benefits of having a website.Search engine optimization has many benefits, some of which are mentioned below. Higher Search Engine Ranking: SEO can help you get your website on the first pages of search engine results. It brings your website or business to more people.Increases Website Traffic: Optimizing your website for search engines will help people see your website in search results, resulting in more organic traffic to your site. Reaching Target Audience: With SEO, you can target specific keywords (Wedding Planner Kottayam, Water treatment Kochi etc) and phrases related to your business, making it easier for your target audience to find your website Controlling Marketing Costs: SEO results are not something you get in a day or two, it can take months to get results. It will vary depending on the nature of your business and the competitionBut by doing SEO, the authority of your website on the Internet will increase, and accordingly the website will seem on the first pages of search results. So it is possible to reduce the cost of paid advertisements (Google Ads).<strong>-</strong> Increases Brand awareness: Higher search engine rankings can increase brand awareness and visibility, which can lead to more business opportunities and more sales All in all, by doing SEO, businesses of all types can increase their online presence, attract more traffic to their website, and ultimately generate more sales and revenue. How do search engines work? Search engines all index web pages according to certain formulas and display them in front of us. The crawler, called a robot, finds the quality, reliability, popularity and correct information web pages from millions of websites and indexes the keywords and other info in them. These are indexed by search engines using a specific algorithm.When we search for a certain word or words, the search engine lists the websites that contain those words in order of popularity. By looking at the reliability of keywords, back links from other sites, reviews of visitors, number of visitors, time spent on the site, bounce rate and many other things, Google shows us the type of sites we need.When a user types a keyword in Google and presses the enter key or search button, the web server forwards that message or request to the index server. An index is almost like an index in a book. Here too it seems that the intex shows us where the searched term is found throughout the book. Google shows us the sites containing the said keywords from this list. (Within seconds!)Google will update this index from time to time. The position in the list of sites also changes according to PageRank. How search engines index a webpage depends on several factors. These are indexed by paying attention to the content, popularity, meta tags, keywords, back links and many other things on the web pages.The web pages we create are search engine friendly or they may appear very low on Google. If you optimize your website according to the guidelines of major search engine websites like Google, you can come to the top of the search list.According to the content of the pages of each website, the search engines classify the pages and bring them before the needy people. That is, if one searches for Hospitals in kottayam on Google, Google will show the websites containing the said words from the list pre-indexed by Google according to their popularity.Google lists your website based on many other factors besides the content of the website. Back links are one of the most important of them. Backlinks can really be seen as a vote for your site. Google sees it as a recommendation when other people refer you. A lot of such backlinks, especially from websites with high popularity, can cause your rank to rise very quickly.To perform well on Google, you need to follow Google's guidelines. Don't think of SEO or Search Engine Optimization as a quick-result technique. It is possible to get ahead in the search only by continuously monitoring for months and making various types of updates. It will take 3 to 6 months. Never forget that your competitors are working the same way.<br><br>Now I hope you have understood how the website comes up in Google search, the benefits of SEO and how it works. Contact us for consultation and check whether your business website is SEO Friendly. <p>Fore More Details Visit Our Website : techzera.in Techzera Infologics Is The Most Promising 'IT' Company  In Kerala Located In Perinthalmanna In Malappuram District It Is Known As The Best 'IT' Company In Malappuram . They  Provide Various 'IT' Services  To The Public ...Various Big Companies , Colleges . Etc Are Their Clients... Some Services Are Web Development And Web Design , Graphic Design , Seo Services , Digital Marketing , Etc ..... And One Of The Main Work They Are Doing Is Mobile Application Development.