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Do you know how, when people search for something online? some websites show up first in the Search result page (SERP) and some come up last ? That's because of keywords. A keyword is a word or a group of words that people type into any search engines like Google ,Yahoo or Bing to find what they're looking for online. keywords have to the magical power to transform your website's visibility. When it comes to search engine optimization(SEO), keyword play a crucial role in increasing your website's traffic and rank.Using relevant and targeted keywords related to your business can help your website show up in search results,attracting more visitors. This will lead to Visitors into your own customers and this can help to increase your sale. overall, using right keywords can help to increasing your website's quality. In this time of online marketing,keyword help you track and measure the result of your online marketing efforts. With the good keywords you can compete with your competitors . If you use good keywords you will definitely rank high . To maximize the impact of keywords , including it website's content , title, description and optimize image or video with the keywords. By doing so, you will not only help people find your website but also enable google to quickly understand what your site is about.This can help to increasing your website overall. keywords are also important for local search. Using location specific keywords , you can attract local visitors to your physical store . For example ,you have an IT company in Perinthalmanna ,customers might search for " best it company in Perinthalmanna". At Techzera, a best IT company in kerala ,our team of digital marketing experts can help boost your online presence using right keywords related your business.