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SMM is the marketing technique that targets social platform like Facebook, Instagram, YouTube, Twitter for brand promotion, driving website traffic, target audience growth and increasing sales.SMM is the easiest way to reach an extensive audience. Nowadays 4.62 billion people use social media in  this number is constantly growing.with the rise of eCommerce, the number of online shoppers has been growing over the past few years. nowadays the rising trend the potential for an e-commerce store is huge. So brand should have a high-quality account on different social media and excellent service through social media is also crucial. People expect companies to help them and, if the assistance was excellent, they are happy to recommend the brands to others. Social media is still a good way to increase traffic. The online presence can be strengthened by collaborating on social media, including local small businesses.It will help you get new orders. These accounts will help you to get feedback directly from customers and find more markets and products.show business-related content and product pictures. Facebook     Facebook is a prominent social media platform for marketing.Facebook is the most well-known web-based entertainment stage on the planet Facebook has around 2.9 billion monthly active users. Facebook has global coverage and its offers highly targeted paid ads. With Facebook ads, you can improve your business. You can customize your promotion to a specific audience based on gender, age, location, interest, and job.You can make organic reach without paid ads and build relationships organically by sharing materials that bring value to people on your  Facebook page.If you don't have money to utilize Facebook ads, build good relationships organically by sharing materials that bring value to people on the Facebook page. Your posts will show up in the newsfeed, through the high level of competition will make it harder to build an audience naturally. Facebook is not a single system. You can combine it with other marketing channels like Facebook messenger ads, email marketing, and mobile marketing to develop a good promotion strategy. Using Facebook marketing you can attract your audience directly to your website. Instagram  Instagram is the trending and perfect channel for marketing. This platform is the second great social network after Facebook.  Instagram has a good user interface and the options are easy to use. This platform gives many features like reels, IGTV, story, Image and video editing options,  music..etc.A reel feature is a great option for building an audience naturally. And reels also help to increase your following. Instagram has paid ads. You can use relevant hashtags for marketing your product. First of all, you want to know your audience and share related content. Then optimize your profile. Your Instagram profile is your portfolio. So, your Instagram profile needs to make a great impression, convey your brand, and tell people why they should bother following your Instagram account. send more customers to your website YouTube YouTube is largely a social media platform. It's already huge and getting bigger by the day.YouTube is largely social media platform. It's already huge and getting bigger by the day. By Alexa ranking, YouTube is the second most- visited website in the world. YouTube is the best opportunity to get more traffic and customers. For businesses, online video marketing presents a great opportunity. Used efficiently, video marketing can help to create trust and establish an organization as having authority. You need to make quality rich content and publish it regularly. Engage the audience and send them to our website. Twitter  Twitter is a perfect marketing platform because it's costs nothing to have a presence on Twitter.   You can promote your brand organically, share related content with your target market, and provide good service. Twitter digital marketing isn't as simple, there's quite a bit of legwork to do prior to beginning to see success on the platform.